Brandy / Cognac

Cognac has seen a resurgence in recent years, as more Americans are enjoying France’s native spirit.

Market Outlook

In 2019, 15.1 million 9-liter cases of Brandy/Cognac were sold in the U.S., generating $2.7 billion for distillers. Since 2002, total Brandy/Cognac volumes are up 56%, with the Super Premium category up 463%.
For Cognac specifically, 6.6 million 9-liter cases were sold in the U.S — an increase of 3.2% over 2018 volumes. Over the past five years, Cognac grew a robust 160%, reaching its highest level since the data series began in 2002.

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