DISCUS Academy: Distilled Spirits Distribution 101 & Contract Negotiations

Due to “tied house” laws across the United States, there is no relationship and no commercial agreement more important than your contract with your distributor as they are the face of your brands at retail. This course outlines key aspects of any good distribution agreement, highlights pitfalls to avoid, and lays the foundation for an understanding of those areas where franchise law complicates things.

Learning Outcomes:
1. Understand the critical terms and concepts to include in any distribution agreement
2. Gain an appreciation for the nuances of franchise law and how it impacts your relationship with your distributor
3. Navigate potential pitfalls with your distributor partner and hold them accountable for the marketing and sale of your brands