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Insights and Podcasts
Spirited Advocate Podcast) Episode 22: Wilbur’s Total Beverage
With more than 20 years of experience in the retail industry, Mat Dinsmore, managing partner of Wilbur's Total Beverage in Fort Collins, Colorado, joins the Spirited Advocate podcast to discuss how COVID flipped retail operations upside down, what changes he has seen in consumer habits and how to bring brands to life through cultivating relationships. Dinsmore also speaks to operating as a responsible alcohol retailer in a college town and maintaining those guardrails with his expansion into home delivery.
Spirited Advocate Podcast) Episode 21: The Spirits Network
Nick Buzzell, CEO and founder of Spirits Network, discusses how he came up with the idea for a shoppable entertainment platform specifically related to distilled spirits. With original series, mini-documentaries, and cocktail how-to videos, Spirits Network has a broad range of content for spirits enthusiasts and novices alike. The platform is expanding the world of spirits into the homes of consumers and helping brands reach more people. All that and more on this week's Spirited Advocate Podcast.
Spirited Advocate Podcast) Episode 20: Ann Mukherjee with Pernod Ricard
CEO of Pernod Ricard North America, Ann Mukherjee, joins the Spirited Advocate Podcast to discuss the many ventures the company is undertaking and how her leadership style is changing the game. From focusing on “Return on Responsibility” in addition to “Return on Investment,” to her personal drive to uphold high standards in the spirits industry, Mukherjee holds nothing back. She also covers finding better balance on the diversity front, Black Lives Matter and how cocktails can offer connection despite physical distancing.
Spirited Advocate Podcast) Episode 19: Election Special
With more than 30 years of high-level government experience and nearly two decades of work with the Distilled Spirits Council, the Alpine Group's Rhod Shaw dives into the election outcomes and what that means for the spirits industry moving forward. He covers why this election was unlike any others, and what's next for the Craft Beverage Modernization and Tax Reform Act, tariffs and cannabis legalization.