For those adults who choose to drink, they should do so in moderation and responsibly at all times – even when spending more time at home. Here are some tips to keep in mind.
The Spirited Advocate Podcast brings together leaders in the distilled spirits industry to discuss pressing issues of the day. Host Chris Swonger and his guests explore it all while enjoying their favorite cocktail or distilled spirit.
The DISCUS Code covers both the responsible placement and content of beverage alcohol advertising and marketing materials, as well as provides detailed digital and media buying guidelines.
We are in this together! There are hundreds of distillers producing hand sanitizer for communities across the US to fight COVID-19. They are #DistillersUnited4ACause.
Press Releases
SB 620 passes California Senate Committee on Appropriations Yesterday, the California Senate Committee on Appropriations passed SB 620 , which would permanently allow distillers to ship their spirits products directly to California consumers just as wineries have done for more than three decades in the state. The bill now heads to the California Senate for a vote […]
Japan Recognizes Bourbon and Tennessee Whiskey As Distinctive Products of the United States WASHINGTON, DC – Japan recently became the 44th country to officially recognize “Bourbon” and “Tennessee Whiskey” as distinctive products of the United States, according to the Distilled Spirits Council of the United States (DISCUS). “This recognition ensures that only Bourbon and Tennessee Whiskey […]
Partner Member Program Connects Spirits Supply Chain Businesses, Industry Partners with Spirits Companies The Distilled Spirits Council of the United States (DISCUS), the leading voice and advocate for the U.S. spirits industry, today announced eight companies have joined the organization as Partner Members in the fourth quarter of 2021. This brings the total number of […]
Measure provides critical revenue for distilleries, convenience for consumers Today, the California Senate Committee on Governmental Organization passed SB 620 , which would permanently allow California distillers to ship their spirits products directly to consumers just as wineries have done for more than three decades in the state. The bill now heads to the California Committee on […]
Index analyzes sales of spirits brands at the top end of the spirits’ market The Luxury Brand Index (LBI), a new tool created by the Distilled Spirits Council of the United States (DISCUS) to analyze sales of spirits brands at the top end of the distilled spirits market, shows luxury brands grew 47 percent in the […]
Temporary economic relief measure provides much-needed revenue for devastated distilleries, convenience for consumers In just 15 days, California distillers and consumers will no longer be able to enjoy direct-to-consumer (DTC) shipping for distilled spirits products – stripping distillers of a critical revenue stream and consumers of increased convenience. The California Artisanal Distillers Guild (CADG) and […]
Measure would increase consumer convenience in the Commonwealth Today, the Pennsylvania Senate passed SB 566 , a bill that was amended to allow the sale of ready-to-drink (RTD) cocktails from additional retail outlets that already sell malt- and wine-based RTDs. The bill now heads to the House for concurrence. “The ready-to-drink cocktail trend is taking off across […]
Industry News
The spirits industry in #CA supports 143K+ jobs & accounts for $16.7 billion in state GDP.
Stripping CA distillers of the critical revenue provided by direct-to-consumer shipping would devastate many businesses.
Pass #SB620 by @BenAllenCA/@BillDoddCA! https://p2a.co/ph4lziy
With 30+ yrs of experience at @WildTurkey & as Jimmy Russell's right-hand, Katrina Egbert has made a lasting impact on the American🥃 whiskey industry.
She shares her experience, advice, & more with @lougril52 in @BourbonWomen. #WhiskeyWednesday https://bourbonwomen.org/wild-turkey-katrina-egbert/
Tonight is #BurnsNight, an event honoring the life and work of Scottish poet Robert Burns. On January 25th, people around the world celebrate the brilliant bard's legacy with bagpipes, a dram of Scotch whisky, haggis, neeps (turnips), and tatties (potatoes).
2Insights and Podcasts
Spirited Advocate Podcast) Episode 41. Dr. Joy Spence of Appleton Estate Jamaica Rum
It's not hard to love your job when you're Appleton Estate Jamaica Rum's Master Blender - and this next guest has been in the rum business for 40 years! This week we have the pleasure of speaking to Dr. Joy Spence, the industry's first female Master Blender. Dr. Spence, or "Auntie Joy " as her Appleton colleagues refer to her, tells us about how her love of science and chemistry landed her at Appleton Estate and her ongoing pursuit of the perfect blend. Listen now!
Spirited Advocate Podcast) 40. Steve Bashore of The Distillery at Mount Vernon
Where America has been, so has American whiskey. Even our Founding Father George Washington ran one of the largest whiskey distilleries in the early years of the nation at Mount Vernon. Steve Bashore, Miller, Distiller and Historian at Mount Vernon Distillery, helps us close out Bourbon Heritage Month to discuss the beginnings of whiskey distilling in America, and its lasting impact on our country. That and more on the Spirited Advocate Podcast, listen now!
Spirited Advocate Podcast) 39. Bill Samuels Jr. of Maker’s Mark Bourbon
It’s only appropriate that a bourbon behemoth would join our podcast to kick off National Bourbon Heritage Month in celebration of America’s native spirit. Few rival Bill Samuels Jr., former CEO and current Chairman Emeritus of Maker's Mark Bourbon, in life experience and industry knowledge. From growing up in Bardstown, KY next-door to other American whiskey legends, to his short-lived career as a rocket scientist, to continuing his parents' legacy at Maker's Mark, Bill is bursting with stories -- and he's not too shy to share them. Listen now!
Spirited Advocate Podcast) 38. Debra Crew of Diageo North America
Embarking on a new career is always demanding, but starting a role as the president of one of the largest spirits companies in the world…and during a pandemic? Now, that’s another story. Debra Crew, President of Diageo North America, joins the podcast this week and discusses her year at the helm of Diageo North America, her strategic goals and what’s in store for the future. Listen now!