For those adults who choose to drink, they should do so in moderation and responsibly at all times – even when spending more time at home. Here are some tips to keep in mind.
The Spirited Advocate Podcast brings together leaders in the distilled spirits industry to discuss pressing issues of the day. Host Chris Swonger and his guests explore it all while enjoying their favorite cocktail or distilled spirit.
The DISCUS Code covers both the responsible placement and content of beverage alcohol advertising and marketing materials, as well as provides detailed digital and media buying guidelines.
We are in this together! There are hundreds of distillers producing hand sanitizer for communities across the US to fight COVID-19. They are #DistillersUnited4ACause.
Insights and Podcasts
Spirited Advocate Podcast: Episode 12) Data-Driven Decision Making in the Spirits Industry
IWSR’s COO, Brandy Rand, has nearly two decades of experience in the spirits industry and joins host Chris Swonger to talk about how data should drive decision making. From building a brand online to the impacts of cannabis on the spirits industry – Rand eloquently depicts the evolving marketplace and gives insights into the future of spirits.
Spirited Advocate Podcast: Episode 11) Agave Loco’s Tom Maas on 3 Decades in the Industry
From Al Capone’s influence on the spirits industry to cosmopolitans in Sex and the City, Tom Maas, CEO of Agave Loco, shares what he’s learned over more than three decades in the distilled spirits industry. A self-proclaimed “bullish” entrepreneur, Maas dives into what it was like working for big names like Jim Beam and Jack Daniels and then going out on his own to start Agave Loco and RumChata.
Spirited Advocate Podcast: Episode 10) Breakthru Beverage with Danny Wirtz
Vice Chairman of Breakthru Beverage Group Danny Wirtz joins the Spirited Advocate Podcast to bring a wholesaler's perspective. He discusses how the spirits industry must maintain responsibility as the market evolves, his family-owned and operated business and his new role as the chairman of WSWA.
Spirited Advocate Podcast: Episode 9) A Toast to Diageo’s Deirdre Mahlan
In one of her last interviews as president of Diageo North America, Deirdre Mahlan reflects on how the spirits industry has changed over the years and looks forward to all the great things to come. From trends in the marketplace to Deirdre's accomplishments and their favorite drinks, host Chris Swonger covers it all while toasting to a new chapter after Deirdre's retirement. (Note: Deirdre Mahlan officially retired on June 30, 2020.)