Spirits United increases ability to affect change for the spirits industry through grassroots advocacy

The Distilled Spirits Council of the United States (DISCUS) today announced that Bourbon Women Association, the organization for women who are passionate about Bourbon culture, women and the promise of adventure when the two are combined, is joining Spirits United as a partner member, growing the platform’s reach and influence on issues important to the spirits industry.

“As the first female consumer group in the industry that serves not only as an opportunity to grow and support women across the nation but as a movement to help the industry, Bourbon Women is a perfect fit for Spirits United,” said Chris Swonger, president & CEO of DISCUS and Responsibility.org. “Bourbon Women members are motivated to secure a more modern and accessible spirits marketplace so all adults that wish to do so can enjoy great bourbon. We are thrilled to partner with Bourbon Women and look forward to bringing positive change to our industry.”

“Bourbon Women Association members, whether consumers or industry members, want to be able to share their favorite whiskies and spirits with friends and family, so partnering with Spirits United helps us educate our members and raise awareness of issues that we can take action on as individuals,” said Heather Wibbels, managing director of Bourbon Women Association. “Bourbon has always been about sharing. And as a DISCUS initiative, Spirits United gives our members the tools to make changes and drive a discussion about access to whiskies and spirits across the country.”

Spirits United and its partner members continue to underscore a strong commitment to responsibility. Through Spirits United’s social media content and information on its site, spirits advocates will be encouraged to join industry efforts to prevent underage drinking and drunk driving, and to promote the responsible consumption of beverage alcohol.


The Distilled Spirits Council of the United States: The Distilled Spirits Council of the United States is the leading voice and advocate for distilled spirits in the U.S., advocating on legislative, regulatory and public affairs issues impacting the distilled spirits sector at the local, state, federal and international levels. DISCUS members are committed to responsibility and encourage adults who drink to do so in moderation.

Bourbon Women Association: The Bourbon Women Association is the organization for women who are passionate about exploring bourbon and the culture that surrounds it. Events provide educational and networking opportunities, bringing together bourbon consumers and industry professionals. Founded in 2011 by Peggy Noe Stevens, Bourbon Women Association is the first female-focused consumer group in the industry, Bourbon Women now has 15 branches and members in 39 states and Australia. The 2022 SIPosium conference is August 25-28 at the Hyatt Regency in Louisville, KY. For more information, visit www.bourbonwomen.org. Follow Bourbon Women on Facebook, Instagram and Twitter.

Spirits United: Spirits United features important information on key issues facing the spirits industry, hospitality professionals and consumers, while providing advocates with an easy-to-use online platform to weigh in on issues that matter to them. Other Spirits United is a growing platform with more than 20 partners. Spirits United is an inclusive community for anyone and everyone over the age of 21.