Presenters Included Facebook, Google/YouTube, Twitter, Instagram, Periscope, Foursquare, Nielsen, comScore
Industry leaders, government officials and digital media experts from across the country gathered January 14 in Washington, D.C., at the Distilled Spirits Council’s (DISCUS) Seventh Annual Best Practices Media Summit for a full-day conference focusing on social media and compliance with the DISCUS Responsible Advertising Code.
The DISCUS Media Summit has established itself as an important forum where industry members learn about the latest developments in the digital space, address emerging issues and exchange best practices in alcohol marketing self-regulation.
The Summit, attended by more than 120 participants, focused on DISCUS’ social media marketing guidelines and Code compliant tools for social media platforms. Speakers included FTC officials, experts in social media disciplines and top executives from social networking sites and syndicated demographic data sources, including Facebook, Google/YouTube, Twitter, Instagram, Periscope, Foursquare, Nielsen, and comScore.
Sessions explored new technologies and platforms being used for consumer-directed social media placements, audience analytics and demographic data tools to meet the DISCUS Code’s placement standard, innovative techniques to moderate user-generated content on social media sites and appropriately engage with brand page visitors and consumer and data privacy issues.
“Today’s digital marketplace presents the industry with both challenges and opportunities. This Summit brings together experts from inside and outside of the industry to stay ahead of these emerging marketing platforms in keeping with our commitment to responsible advertising and effective self-regulation,” said Mary Barrazotto, Chair of the DISCUS Code Review Board.
In the FTC’s 2014 Report on Self-Regulation, the Commission commended “the DISCUS ‘Media Summits,’ that bring together representatives of spirits, beer, and wine companies, as well as demographic services, new media outlets, and representatives of companies that provide compliance tools.”
The DISCUS Code of Responsible Advertising Practices has been cited as a model for other industries and has been commended on numerous occasions by regulators, industry watchdogs and the media. To learn more about the Code of Responsible Practices for Beverage Alcohol Advertising and Marketing, and Code Review Board decisions, please see http://www.discus.org/responsibility/code/.