The Governor’s decision to veto the distilled spirits sampling provision today is unfortunate for Wisconsin consumers and a blow to equal treatment in the marketplace.  Beer and wine tastings are already permitted in the state and there is no reason to treat spirits products any differently.  Alcohol is alcohol.

Adult consumers in a modern economy should be given a reasonable and responsible opportunity to sample the growing number of premium distilled spirits products.

The Wisconsin bill limited consumers to three one-half ounce samples of spirits products, totaling 1.5 ounces, the U.S. Dietary Guidelines definition of a standard drink of distilled spirits.

Since 1999, 23 states have passed or expanded consumer spirits tastings laws and Mothers Against Drunk Driving did not oppose any of these bills because the industry insisted on responsible guidelines.


The Distilled Spirits Council is the trade association representing producers and marketers of distilled spirits sold in the United States.