U.S. Consumers Are Gravitating to Super-premium Blends and Single Malts

Washington, D.C. – Super-premium blended Scotch whisky sales in the United States rose a robust 13.0 percent and super-premium single malt sales were up 8.8 percent in 2017, the Distilled Spirits Council said today, as America celebrates International Scotch Day. That translates for producers into more than $600 million in sales for super-premium brands in the $2.2 billion Scotch whisky category in the United States.

Volumes in 2017 for super-premium blended Scotch rose 11.8 percent to 466,000 cases (5.6 million bottles) and for single malts rose 9.3 percent to 752,000 cases (more than nine million bottles). In the scotch category, super-premium products sell for more than $50 per bottle at retail, a Council estimate.

“American whisky drinkers were all-infor super premium scotch in 2017, both blended and single malt,” said Distilled Spirits CouncilSenior Vice President Frank Coleman. He noted that it marks an acceleration for higher end blended scotch sales over 2016.

To learn more about the history and growth of the scotch category click here for a short video about Scotch and Scotland.

The Council encourages adult consumers to drink responsibly and in moderation. To learn more go to DrinkinModeration.org