ATLANTA, GA – Georgia’s outdated Blue Law will force package store owners throughout the state to sit on the sidelines this Super Bowl Sunday as border retailers ring up the sales, according to local retailers and the Distilled Spirits Council – a national trade association representing America’s leading distillers.

“As a retailer in Georgia, and in touch with my customers, I know many of them want to be sitting in front of their televisions watching that game on Sunday with friends,” said Michael Greenbaum of Tower Package Store in Atlanta.  “It’s a real loss for Georgia’s adult citizens that if you haven’t already made preparations to host a party, the state of Georgia won’t allow you to purchase alcohol on Sundays.”

Thirty-four states across the country currently allow Sunday sales of distilled spirits.  Since 2002, 12 states have modernized their liquor laws by passing legislation allowing Sunday sales.  Georgia, along with Connecticut and Indiana, prohibits Sunday sales of all beverage alcohol despite public sentiment in favor of allowing Sunday sales.

“Despite planning ahead, party hosts will inevitably forget something,” said David Wojnar, vice president of the Distilled Spirits Council, whose organization has aggressively supported legislation to roll back Blue Laws in many states across the country.  “Repealing the 1930’s ban on Sunday sales would provide adult consumers who choose to drink with much-needed convenience.”

Wojnar added that in today’s modern economy, with dual-income households becoming the norm, Sunday is now the second busiest shopping day of the week.  “These archaic laws hinder consumers’ ability to purchase spirits for their Super Bowl parties and deprive state coffers from additional sales tax revenue that would be gained from year-round Sunday sales,” Wojnar said.

Wojnar noted that year-round Sunday sales of distilled spirits in Georgia would lead to an estimated retailer revenue impact range of $29.1 to $40.7 million and between $3.4 to $4.8 million for the state in additional sales tax revenue.