BOSTON, October 30, 2003 – The legislation introduced in the Massachusetts State Senate today lifting the ban on Sunday Sales of beverage alcohol would provide immediate stimulus to the state’s economy and consumer convenience, said the Distilled Spirit Council. Currently, package stores in Massachusetts are permitted to open only on the Sunday after Thanksgiving through New Year’s Day, or all year within 10 miles of the New Hampshire or Vermont border. Under SB 2124, Sunday alcohol sales would be permitted statewide, all year round. “The revenue generated by Sunday sales will contribute to the local economies and state coffers, while giving busy adult consumers the convenience of shopping on Sunday,” said Peter Cressy, President of the Distilled Spirits Council. “This legislation is a win-win for everyone – the State, small businesses and Massachusetts consumers.” “Sunday is the second busiest shopping day of the week so this will be a real plus for me and my customers,” said Don Cimini, owner of Yankee Wine & Spirits, in Sturbridge and South Attleboro. “I’m appreciative that the Senate has acknowledged that Sunday Sales can be a boost to the local economy.” Further, Danny May, proprietor of Labruchetta Food & Wine in Pittsfield, Mass. said, “Sunday Sales will be great for a lot of small stores like mine. This will really help out our tourist industry and allow us to compete with neighboring states.” Throughout the Northeast, states are rolling back their archaic Blue Laws as a means to rein in record budget deficits and bring consumers more convenience. Over the last 18 months, legislation permitting Sunday sales has been passed in New York, Pennsylvania, Delaware, Rhode Island (holiday sales) and Oregon. -more- In Pennsylvania, Jonathan Newman, Chairman of the Pennsylvania Liquor Control Board reported sales are up 10 percent with only 10 percent of the state’s stores open on Sunday. Calling Sunday sales a “grand slam home run,” Newman said that Sunday openings have not detracted from sales results on other days or sales in nearby stores. Newspapers across the state have echoed retailer and consumer arguments for Sunday sales. The Boston Herald, Lowell Sun, Berkshire Eagle and Telegram & Gazette have all editorialized that the time has come to bury the Blue Laws. The bill will be forwarded to the Senate Ways and Means Committee with further action expected next week. The Distilled Spirits Council of the United States, Inc. is the national trade association representing producers and marketers of distilled spirits sold in the United States. Located in Washington, D.C., DISCUS is led by Dr. Peter H. Cressy, the former Chancellor of UMass Dartmouth. Don Cimini, owner of Yankee Wine & Spirits, in Sturbridge and South Attleboro (508) 347-5133 ext. 108 Danny May, proprietor of Labruchetta Food & Wine in Pittsfield, Mass. (413) 232-7141