BOISE, ID, March 18, 2004 — Idaho consumers can now buy distilled spirits seven days a week for the first time in over 70 years under legislation signed today by Gov. Dirk Kempthorne, according to the Distilled Spirits Council of the United States (DISCUS). “This historic change is a big victory for Idaho consumers and tourists,” said Distilled Spirits Council President Peter Cressy, whose organization lobbied aggressively in support of the change. “Idaho joins the growing list of states that recognize the consumer and commercial benefits of Sunday spirits sales. Shoppers have more convenient choices, businesses are more successful, and the state generates additional revenue.” Prior to the new law, adult consumers were only permitted to purchase beer or wine on Sundays. Under the “local-option” law, which goes into effect in July, each County Board of Supervisors can vote to allow Sunday spirits sales in their state-controlled liquor stores or place it on the general election ballot for a vote. Idaho is now the 28th state — and the seventh in the last two years — to roll back its Sunday sales ban. Within the past two years, DISCUS also has been instrumental in repealing Sunday sales bans in Delaware, Massachusetts, New York, Oregon, Pennsylvania and Rhode Island. Many other states — including Connecticut, Ohio, Kansas and Virginia — are considering the measure as a way to modernize the marketplace while raising much-needed tax revenue. The Distilled Spirits Council of the United States is the national trade association representing producers and marketers of distilled spirits sold in the United States.