GENEVA, SWITZERLAND, July 11—The World Spirits Alliance, a gathering of major distiller trade associations from around the globe, today announced it has agreed to a unified trade negotiating strategy and priorities for the September World Trade Organization ministerial trade talks in Cancun, Mexico. At the conclusion of the three day session here, the WSA affirmed the following key priorities in support of open markets for the global spirits industry: • Tariffs. Significant reductions, and where possible, elimination of tariffs on distilled spirits. • Non-Tariff Measures. Reduction of non-tariff barriers, e.g., import quotas and import licensing restrictions, state-trading, inappropriate product standards and labeling requirements. • Services. Liberalization of restrictions on marketing, including the elimination of discriminatory advertising measures and restrictions on foreign firms engaged in importation, distribution or retailing. • Trade Facilitation. Simplified customs rules and elimination of excessive certification and documentation requirements. • Intellectual Property. Greater certainty of legal protection for spirits with geographical indications. The group also expressed its views in a series of meetings with senior WTO officials and key WTO ambassadors including the EU, China, US and others. In addition, the organization reaffirmed its strong commitment to responsible marketing and advertising practices, vowing to redouble its efforts to ensure its products are directed to adult consumers. Peter Cressy, President of the Distilled Spirits Council of the US—host of the current gathering along with the UK-based Scotch Whisky Association—said, “Our $135 billion dollar (US) industry is committed to open markets, free trade and responsible marketing around the world. Importantly, our products are a key profit component for the $1.5 trillion (US) global hospitality industry. High tariffs and non-tariff barriers have a highly destructive effect on this wider industry, which is the backbone of so much basic private sector employment in both developed and developing nations.”