Southern Glazer’s John Wittig joins the Spirited Advocate Podcast to talk about their e-commerce platform, Proof. From ensuring retailers can quickly navigate the site and order customers exactly what they want to working to close the distribution gap, Wittig covers everything about operating in the digital marketplace. While the platform was put in place before the onset of COVID, Proof has grown drastically since the pandemic and helped the spirits industry thrive in the 21st century.