Brandy / Cognac

Brandy and Cognac have made a resurgence in the spirits sector as many mixologists are using the rich, brown spirit in many cocktails.

Market Outlook

In 2017, 13.7 million 9-liter cases of Brandy/Cognac were sold in the U.S., generating $2.3 billion for distillers. Since 2002, total Brandy/Cognac volumes are up 42%, with the Super Premium category up 358%.

Cognac specifically, has seen a resurgence in recent years, as more Americans are enjoying Frances native spirit. In 2017, 5.7 million 9-liter cases were sold in the U.S — an increase of 6.9% over 2016 volumes. Over the past five years, Cognac grew a robust 59.5%, reaching its highest level since the data series began in 2002.

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