Scotch

Scotch has benefited from drinkers’ desire to “trade up” from Premium to High-End and Super-Premium products. Over half of Scotch revenues are derived from High-End and Super Premium brands.

Market Outlook

In 2017, nearly 9.3 million 9-liter cases of Scotch were sold in the United States, generating over $2.1 billion in revenues for distillers.