The distilled spirits sector has
1.4 million jobs, generating
$150 billion in economic activity.

Distilled spirits, especially whiskey, is an important economic and social function in the fabric of American heritage. Our nation’s founding father, George Washington, was one of the biggest whiskey distillers in the Colonial era. 

The distilled spirits sector achieved record sales and volumes in addition to continued market share gains in 2017. Supplier sales were up 4 percent, rising $1 billion to a record total of $26.2 billion.

The Distilled Spirits Council’s Code of Responsible Practices for Beverage Alcohol Advertising and Marketing  embodies the commitment to responsibility that is the touchstone of our member company advertising practices