Bourbon / Tennessee Whiskey

Reflecting American’s increased interest in premium products, over the past five years, High End Premium, and Super-Premium brands drove growth. High End Premium revenues were up 34% and Super-Premium 137%.

Market Outlook

America’s native spirit has been enjoying a resurgence in recent years. In 2019, over 26 million 9-liter cases of American Whiskey was sold in the United States, generating nearly $4 billion in revenue for distillers.