Statement by Chris Swonger, President and CEO of the Distilled Spirits Council and Responsibility.org
on the Passing of Rocky Wirtz, Founder and Co-Chairman of Breakthru Beverage Group
“On behalf of the Distilled Spirits Council, Responsibility.org and our member companies, we are very saddened to hear of the loss of industry icon Rocky Wirtz. Rocky was a force in the spirits industry who was truly passionate about his business and his commitment to responsibility. Through his competitive spirit, business acumen and strong leadership, Rocky helped to build many iconic spirits brands over the years and played an important role in the spirits industry’s success. We share our deep condolences with Danny and his entire family. Rocky will be missed by all, but his larger-than- life legacy and significant contributions to the industry will never be forgotten.”
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