Bourbon / Tennessee Whiskey
Reflecting American’s increased interest in premium products, over the past five years, High End Premium, and Super-Premium brands drove growth. High End Premium revenues were up 37% and Super-Premium 136%.
America’s native spirit has been enjoying a resurgence in recent years. In 2018, over 24 million 9-liter cases of American Whiskey was sold in the United States, generating over $3.6 billion in revenue for distillers.