Bourbon / Tennessee Whiskey

Reflecting American’s increased interest in premium products, over the past five years, High End Premium, and Super-Premium brands drove growth. High End Premium revenues were up 46% and Super-Premium 148%.

Market Outlook

In 2017, over 23 million 9-liter cases of American Whiskey was sold in the United States, generating over $3.4 billion in revenue for distillers.