Canadian Whisky

Reflecting American’s interest in premium products over the past five years, High End Premium, and Super-Premium brands drove growth in the Canadian whisky category. High End Premium revenues were up 38% and Super-Premium 48%.

Market Outlook

Canadian Whisky enjoyed a resurgence over the last year. In 2017, 17.5 million 9-liter cases of Canadian Whisky were sold in the United States, generating nearly $2.0 billion in revenue for distillers.

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