The tequila category has seen substantial growth, particularly in its high-end offerings. The tequila category is now known for luxury tequila offerings served in artisan cocktails, neat or on the rocks.

Market Outlook

Since 2002, Tequila volumes have grown 140%, an average rate of 6.0% per year. In 2017 alone, 17.2 million 9-liter cases were sold.