Vodka
Vodka has become the backbone of the spirits industry, accounting for 31% of all volumes.
An important growth driver has been the continued popularity of flavored vodkas as they now account for around 21% of all vodkas sold. Today, consumers can enjoy vodkas that have been infused with natural spices, refreshing citrus flavors, raspberry, vanilla and others.
Market Outlook
In 2019, 74.1 million 9-liter cases of vodka were sold in the United States, generating $6.6 billion in revenue for distillers.
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