Americans can not get enough of Mexico’s native spirit. Since 2002, Tequila volumes have grown 180%, an average rate of 6.2% per year. In 2019 alone, 20.1 million 9-liter cases were sold.
One of the keys to Tequila’s U.S. growth has been distiller’s ability to offer a product for every budget and occasion. By offering both well aged High End and Super Premium products, as well as affordable Value brands, Tequila is accessible to all Americans.
While Value and Premium brands are the backbone of the U.S. market, the fastest growth has been in High End and Super Premium brands. High End Brands have grown 531% in volume since 2002. Virtually unknown in 2002, Super Premium Tequila volumes have skyrocketed 1042% and today account for 4.1 million 9-liter cases.