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Competitive Pricing Strategies
May 11, 2022 @ 1:00 pm - 2:00 pm
The focus of this course is to provide advanced insight into how a brand should think through pricing at a highly competitive level. The course will walk through how a brand should consider pricing in a saturated market, volume discounts in a way that is compelling to the retail trade, and competitive pricing analysis against products in your category and price tier, like value, premium, and super-premium.