Code of Responsible Practices for Beverage Alcohol Advertising and Marketing

Within months of the repeal of Prohibition, leaders in the distilled spirits industry approved their first voluntary Code of Responsible Practices.

Throughout the decades, the Distilled Spirits Council’s Code of Responsible Practices has embodied the high standards and commitment to responsibility that have been the touchstone of the Council’s member company advertising practices

Additional Resources

Code of Responsible Practices for Beverage Alcohol Advertising and Marketing

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Digital and Social Media Guidelines

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Distilled Spirits Council Member Magazine Special Binding Initiative

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Media ‘Buying’ Guidelines: Demographic Data/Advertisement Placement Guidelines

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Outside Advisory Board

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How to File a Complaint

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Code Review Board Decisions

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