Ask The Expert Series: Digital Brand Engagement via Connected Packaging

Ask The Expert Series: Digital Brand Engagement via Connected Packaging
Date: February 6, 2024, 12-1pm EST

About

In today’s increasingly competitive environment, creating and delivering unique and compelling brand messaging is more important than ever.  Join subject matter experts from Avery Dennison and Cellr as they discuss strategies and tactics that utilize connected packaging in leveraging your products as a direct communication channel for more personalized experiences that drive brand loyalty.

Topics for Discussion:

• Joining the physical and digital – what does that really mean?
• Creating compelling brand messaging utilizing on-bottle digital triggers.
• Using data analysis to amplify your customer experiences via atma.io
• Supercharging consumer engagement and loyalty via global connected product strategies.
• Creating a return on investment through spending on connected packaging.