Ask the Expert Series: The Future of Alcohol Marketing: Engage Shoppers in a Changing Economy

Ask The Expert Series: The Future of Alcohol Marketing: Engage Shoppers in a Changing Economy
Date: July 31, 2025, 1-2pm EST

About

Today’s adult beverage shopper is navigating economic challenges, changing preferences and purchase habits, and a flood of brand choices. In this environment, brands across beer, wine, and spirits need smarter ways to engage, convert, and retain their audience.

This session will explore how media and incentives can work together to drive measurable impact, grounded in new adult beverage shopper survey findings and grocery data. We’ll spotlight opportunities for activation across generational cohorts, purchase occasions, and in-store vs. digital touchpoints.

You’ll learn:
– How economic pressures are shaping alcohol baskets and brand loyalty
– How today’s media strategies and smarter segmentation are influencing shoppers in real time
– Real world examples of how incentives drive conversion

Join Inmar and Mark Anthony Brands as we delve into the challenges facing the industry and what you can do today to drive shopper loyalty in 2025 and beyond.

Register Here