How to Shop

Consumers are the lifeblood of your business. Their needs and desires impact every aspect of your business, from product development to content marketing to sales to customer service. Despite your best efforts, it can still be challenging to know what a consumer wants. This course will help you gain an understanding of how consumers want to interact with a product, consumer loyalty, and their ideal shopping experience.

Learning Outcomes:
1.Gain insight into the consumer’s perspective Consumer Awareness
2.Using psychographic and demographic segmentation to learn about your consumer
3.Learn elements of Consumer Activity
4.Turn market strategy and consumer knowledge into an “Action Roadmap”