Spirits manufacturers, distributors and retailers join forces with community organizations to curb teen access to alcohol

WASHINGTON – More than 40 associations and companies representing all three tiers of the alcohol industry are joining together with community groups to launch “We Don’t Serve Teens,” an education campaign aimed at continuing progress on reducing underage drinking by stopping teens access to alcohol.

Originally launched in 2006, We Don’t Serve Teens is a national, multi-faceted initiative that invites consumers, businesses and organizations to join together to bring an end to underage drinking. While the campaign has been refreshed, its core message remains: “Don’t serve alcohol to teens. It’s unsafe. It’s illegal. It’s irresponsible.”

As part of the campaign, this important underage drinking message will be seen in liquor stores and restaurants, heard on radio stations, and shared by popular online influencers. Parents and other adults are also encouraged to participate by engaging with the campaign online.

“Underage drinking has declined dramatically but remains a safety issue for teens that is often overlooked, disregarded, or pushed to the backseat for more pressing concerns,” said Chris Swonger, President and CEO of the Distilled Spirits Council of the United States (DISCUS) and “The We Don’t Serve Teens campaign brings a critical mass of public and private entities together to spotlight underage drinking prevention. We have made a lot of progress over the years and fewer teens are drinking alcohol. By working together, we hope to make even more progress on this important issue.”

According to the federally-funded Monitoring the Future Study, from 1991 to 2021 underage drinking declined 71% among eight graders, 69% among tenth graders, and 52% among twelfth graders. Additionally, working together, significant strides have been made in reducing access to alcohol, but until underage drinking is eliminated, there is still work to be done. The availability of alcohol to those under the legal drinking age remains high among high school seniors with 8 out of 10 reporting it is easy for them to access alcohol.

“Most teens who drink get their alcohol from ‘social’ sources, getting it from family and friends or taking it from a home without permission. This is unacceptable. We all play a part in preventing underage drinking, which is why this campaign is so important,” says Tom Cole, Chairman, Wine and Spirits Wholesalers of America, and Senior Advisor to the Board, Republic National Distributing Company. “We must work harder to make sure that no one is selling, serving, or supplying alcohol to anyone under the legal drinking age—ourselves included. Responsibility starts with us.”

“No retailer wants to sell alcohol to someone who is underage,” says John Bodnovich, Executive Director, American Beverage Licensees. “Retailers are on the front lines in communities across the country – we are proud to once again lead the effort to prevent underage drinking. We look forward to working with community partners as well as industry partners to keep alcohol out of teens’ hands and stop underage drinking.”

We Don’t Serve Teens is a national campaign dedicated to reducing underage drinking and stopping teens’ access to alcohol. This campaign was first launched in 2006 in partnership with the Federal Trade Commission and other public and private sector organizations. The control state agencies, state retail associations, and alcohol manufacturers, distributors, and wholesalers listed below are all recommitting to the WDST campaign and getting this important message out – underage drinking is not acceptable. Campaign participants will not serve, sell, deliver, or supply alcohol to anyone unable to verify and authenticate the proper identification showing that they are of legal age to consume alcohol. Working together with families, we will keep alcohol out of the hands of teens.

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Current Partners Dedicated to We Don’t Serve Teens

Organizations and Industry Partners

Allied Beverage Group

American Beverage Licensees

Breakthru Beverage Group

Distilled Spirits Council of the United States (DISCUS)

Martignetti Companies

MGP Ingredients, Inc.

Opici Family Distributing


Southern Glazers Wine and Spirits

Two Trees Distilling

Wine and Spirits Wholesalers of America (WSWA)

Wine & Spirits Wholesalers of Texas

State Retail Associations

ABC Stores of South Carolina

Alabama Beverage Licensees Association

Colorado Licensed Beverage Association

Coloradoans for Safety

Florida Independent Spirits Association

Illinois Licensed Beverage Association

Indiana Association of Beverage Retailers

Kentucky Association of Beverage Retailers

Malt Beverage Distributors Association of Pennsylvania

Maryland State Licensed Beverage Association

Massachusetts Package Stores Association

New York State Liquor Store Association

Retail Liquor Association of Oklahoma

South Dakota Licensed Beverage Dealers & Gaming Association

Tavern League of Wisconsin

Tennessee Wine & Spirits Retailers Association

Texas Food & Fuel Association

Texas Package Stores Association

United Beverage Retailers of Arkansas

Control State Retailers

Idaho: Idaho State Liquor Division

Maine: Maine State Liquor & Lottery Commission

Montana: Montana Department of Revenue’s Alcoholic Beverage Control Division

Montgomery County, Maryland: Montgomery County Alcohol Beverage Services

New Hampshire: New Hampshire Liquor Commission

North Carolina: North Carolina Alcoholic Beverage Control Commission

Ohio: The Ohio Division of Liquor Control

Oregon: Oregon Liquor and Cannabis Commission

Virginia: Virginia Alcoholic Beverage Control Authority

Community Partners

American School Counselor Association (ASCA)

Association of Middle Level Educators (AMLE)

Classroom Champions

Governors Highway Safety Association (GHSA)

Mothers Against Drunk Driving (MADD)

National Association of Elementary School Principals (NAESP)

SHAPE America

Students Against Destructive Decisions (SADD)

University of Virginia’s Gordie Center

About is a national not-for-profit that aims to eliminate drunk driving and work with others to end all impaired driving, eliminate underage drinking, and empower adults to make a lifetime of responsible alcohol choices as part of a balanced lifestyle. is funded by the following distillers: Bacardi USA, Inc.; Beam Suntory Inc.; Brown-Forman; Campari Group; Constellation Brands; DIAGEO; Edrington, Mast-Jägermeister US, Inc.; Moët Hennessy USA; Ole Smoky, LLC; Pernod Ricard USA; and William Grant & Sons. For more than 30 years, has transformed countless lives through programs that bring individuals, families, and communities together to inspire a lifetime of responsible alcohol choices. To learn more, please visit

 About Wine & Spirits Wholesalers of America

Wine & Spirits Wholesalers of America is the national trade association representing the distribution tier of the wine and spirits industry, dedicated to advancing the interests and independence of distributors and brokers of wine and spirits. Founded in 1943, WSWA has more than 380 member companies in 50 states and the District of Columbia, and its members distribute more than 80% of all wine and spirits sold at wholesale in the United States. To learn more, please visit or connect with us on Facebook or Twitter.

About American Beverage Licensees
American Beverage Licensees is the preeminent national trade association for beverage alcohol retailers. Direct retail beverage alcohol sales in the United States generate more than 2.03 million well-paying jobs. ABL’s thousands of on-premise and off-premise licensee members are independent and often family-owned establishments. The beverage retailing industry pays over $27.9 billion in federal taxes and $20.0 billion in state and local taxes. To learn more about ABL, visit