Governor Brad Little signed HB 575, legislation to allow spirits tastings in state stores, into law last night. Distilled Spirits Council Vice President of State Government Relations Adam Smith released the following statement:
“COVID-19 has taken a toll on small businesses across the nation, but measures like this will help local economies bounce back. Tastings drive business and afford consumers the opportunity to ‘try before they buy’ in a responsible retail setting. We are grateful to the governor and legislature for supporting businesses throughout this crisis and for efforts like this that will benefit Idaho’s consumers and hospitality industry when things get back to normal.”
Under the new law, Idaho consumers will be able to sample .25 fluid ounces of up to 3 different spirits products made available at pre-planned spirits tasting events. The law goes into effect July 1, 2020.
Idaho is the latest in a trend of states to increase consumer convenience and choice. Since 2009, 18 states have permitted distilled spirits tastings – bringing the total to 47 states that allow some form of spirits tastings.