Growing platform increases ability to affect change for the spirits industry
The Distilled Spirits Council of the United States (DISCUS) today announced that Dragon Spirits Marketing, a top-of-the-line brand activation staffing and education platform, is joining Spirits United as a partner member, growing the platform’s reach and influence on issues important to the spirits industry.
“As brand representatives for many of our favorite spirits products, Dragon Spirits Marketing is a perfect fit for Spirits United,” said Chris Swonger, president & CEO of DISCUS and Responsibility.org. “Its ‘Dragons’ promote products across the country, and now, with their help, we can spread the word about the most pressing issues facing spirits producers, retailers and consumers. We are excited to partner with Dragon Spirits Marketing and look forward to growing our collective voice.”
“We are honored to partner with DISCUS through Spirits United, especially considering our company was initially founded eight years ago to introduce new American distilleries to consumers all over the United States,” said Lamar Romero, CEO and co-founder of Dragon Spirits Marketing. “In fact, we now contract more than 3,200 “Dragon” Brand Ambassadors in 27 states, brand activating thousands of events monthly for burgeoning beer, wine, liquor and CPG brands. However, distilled spirits have always carried a special place in our hearts, and we are excited to support all the great spirits brands that make up our industry by engaging policymakers and influencing legislation to create more opportunities for our distilled spirits friends and family!”
Spirits United and its partner members continue to underscore a strong commitment to responsibility. Through Spirits United’s social media content and information on its site, spirits advocates will be encouraged to join industry efforts to prevent underage drinking and drunk driving, and to promote the responsible consumption of beverage alcohol.
The Distilled Spirits Council of the United States: The Distilled Spirits Council of the United States is the leading voice and advocate for distilled spirits in the U.S., advocating on legislative, regulatory and public affairs issues impacting the distilled spirits sector at the local, state, federal and international levels. DISCUS members are committed to responsibility and encourage adults who drink to do so in moderation.
Dragon Spirits Marketing: In 2018, Dragon Spirits Marketing built a proprietary platform, aptly named the Dragon Engagement Network™, which fundamentally revolutionizes the brand ambassadorship gig worker space by pioneering an innovative and top-of-the-line brand ambassador marketplace and brand activation staffing + education platform. Dragon Spirits Marketing has always been at the forefront of brand ambassador technological advances, and the Dragon Engagement Network™ platform is the latest development in the constant evolution to continue to be the #1 Brand Ambassador Gig Marketplace in America.
Spirits United: Spirits United features important information on key issues facing the spirits industry, hospitality professionals and consumers, while providing advocates with an easy-to-use online platform to weigh in on issues that matter to them. Other Spirits United is a growing platform with more than 15 partners. Spirits United is an inclusive community for anyone and everyone over the age of 21.