The Distilled Spirits Council today commended the Liquor Control Board of Ontario (LCBO) for modernizing its retail experience by launching LCBO.com, an online shopping portal that will allow consumers access to over 5,000 different products that they can then pick up or have delivered directly to anywhere in Ontario.
The online shopping portal creates greater virtual shelf space for producers, offers added variety and convenience to consumers, and will generate additional revenue for Ontario.
“The LCBO is listening to its customers and modernizing its retail experience to give consumers the convenience and expanded options that they want,” said Distilled Spirits Council Vice President David Wojnar. “Consumers are drawn to the ease of shopping online and then having those products either waiting for them in-store or delivered directly to their doorstep. The LCBO’s new website is a strong model that should be seriously considered in many U.S. markets.”