The Distilled Spirits Council and Whisky Live USA today announced a partnership to promote moderate drinking by providing adult consumers with important alcohol consumption and responsibility information at all Whisky Live sampling events in the United States in 2018.
The organizations will provide guests with an Alcohol and Moderation fact sheet as they enter the tasting events in six cities: New York; Washington, D.C.; Louisville; Pleasanton (San Francisco Bay-area); Chicago; and Los Angeles. It contains information on alcohol consumption from the Dietary Guidelines for Americans, the official nutrition policy of the United States.
The fact sheet also contains “5 Tips for Responsible Entertaining,” which include designating a bartender; understanding alcohol equivalence facts; providing food for guests; making non-alcohol beverages available; and ensuring that everyone has a safe way home.
“We are pleased to partner with Whisky Live USA to promote moderate and responsible consumption to adult consumers at these events,” said Distilled Spirits Council Senior Vice President Frank Coleman. “Our member companies are committed to responsible drinking and this is another way to get that message out to adult consumers.
“As the fascination grows among adult consumers wanting to learn more about the whiskey category, events like Whisky Live provide an excellent opportunity to promote moderation messages and encourage responsible drinking,” Coleman added.
Whisky Live USA: Measured and Responsible Sampling
Whisky Live USA President Dave Sweet said, “Following the industry’s lead, it has always been the policy of Whisky LIVE to promote responsible enjoyment of fine whiskies.”
Among the policies and procedures used at all Whisky LIVE tasting events in the United States are the use of ¼ oz (15ml) calibrated pour spouts by all exhibitors for bottles being sampled; 2 oz or smaller cocktail samples; water at every exhibitor table as well as multiple water stations throughout the venue with prominent posters to “Take a Break, Hydrate, and Enjoy the Evening”; and a lavish dinner buffet.
“The primary goal of the evening is to expand one’s understanding and appreciation for whisky,’” said Sweet. “Sample, learn, and become an educated consumer to enjoy whisky for its incredible flavor differences, subtle nuances, and histories and origins from around the world.
“Our guests come to enjoy the finest whiskies from around the world. We want them to learn more about the different types of whisky, but always enjoy them responsibly,” Sweet concluded.
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The Distilled Spirits Council is the national trade association representing producers and marketers of distilled spirits sold in the United States.
For more tips and information on responsible and moderate drinking visit www.drinkinmoderation.org.