The Distilled Spirits Council’s Code of Responsible Practices for Beverage Alcohol Advertising and Marketing  embodies the commitment to responsibility that is the touchstone of our member company advertising practices

Over the past decade (2007-2017), corn used in U.S. spirits production increased 860% while rye used in U.S. spirits production increased 147%

The distilled spirits sector achieved record sales and volumes in addition to continued market share gains in 2018. Supplier sales were up more than 5.1 percent, rising $1.3 billion to a total of $27.5 billion.

Distilled spirits, especially whiskey, is an important economic and social function in the fabric of American heritage. Our nation’s founding father, George Washington, was one of the biggest whiskey distillers in the Colonial era. 

The distilled spirits sector has 1.4 million jobs, generating $150 billion in economic activity.