The Distilled Spirits Council’s Code of Responsible Practices for Beverage Alcohol Advertising and Marketing embodies the commitment to responsibility that is the touchstone of our member company advertising practices
The distilled spirits sector achieved record sales and volumes in addition to continued market share gains in 2018. Supplier sales were up more than 5.1 percent, rising $1.3 billion to a total of $27.5 billion.
Distilled spirits, especially whiskey, is an important economic and social function in the fabric of American heritage. Our nation’s founding father, George Washington, was one of the biggest whiskey distillers in the Colonial era.