Brand ambassadors are critical to the success of any brand. Over the last 15 years, celebrities and influencers have become key buzz drivers in the beverage alcohol space. With the right fit and strategic plan, celebrity and influencer partnerships can accelerate brand growth by driving consumer awareness, interest, and trial. This course is designed to […]

This webinar is a condensed version of the briefing for consumers and wider industry folks. We already have 700+ attendees registered.

Other than the laws found in the FAA Act and the Internal Revenue Code related to distilled spirits, no provisions may be more important to the production and sale of distilled spirits than Parts 5 (Labeling and Advertising of Distilled Spirits) and 19 (Distilled Spirits Plants) of TTB’s regulations. All members of the spirits industry […]

Product recalls are an unfortunate occurence, but they can be made less painful by having a plan for them ahead of time. This course covers common product recall risks and demonstrates how to develop a product recall plan, establish recall procedures, and conduct mock recalls to test the plan.

A deeper understanding of supply-chain relationships results in long-lasting, collaborative relationships that lead to industry-wide improvements, efficiencies, and profitable opportunities. This course provides an end-to-end understanding of supply-chain relationships, equipping you with valuable supply-chain management strategies to take a future-focused approach to today’s supply-chain management challenges. You will explore important metrics for making supply-chain vendor […]

The right accounting software and ERP (enterprise resource planning) package can improve your data compliance and success. This course provides the deep background needed to proficiently choose the right accounting software or ERP package to fit your business needs. There is also a significant focus on the treatment of the many controls integrated into these […]

As a DSP’s supply chain grows in size and complexity, new risk management challenges arise, including ensuring raw material quality, supplier reliability, and brand reputation. This course covers the potentials risks in a DSP supply chain and avenues to mitigate those risks.

Retail locations and tasting rooms are often the social lifeblood of a distillery.  They're revenue generators, connectors, and opportunities to gather social followings. This course covers the various point-of-sale (POS) options and how those options support a distillery's operations and growth.

With technology, there are more ways to begin conversations with your customers than ever before – however, nothing can replace the relationship-building that comes from face-to-face interaction. When selling a product, our first instinct is to talk about the product, but you are the face of the company you represent, and it’s important to take […]

There are as many ways to exit the distilled spirits industry as there are to enter it. Moreover, the best time to plan an exit strategy is when building a business plan. The next best time is today. This course outlines various options for exit strategies and shares guidance around developing such strategies.