Rum

In recent years, distillers have experimented with flavored rums, making the category much more versatile in offerings. Today, consumers can enjoy rums that have been infused with natural spices, refreshing citrus flavors, raspberry and vanilla among other tasty flavors.

Market Outlook

In 2017, 24.6 million 9-liter cases of rum were sold in the United States, generating over $2.3 billion in revenue for distillers.

 

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